Dane Sanders is joined by business strategist, Tara Gentile, to explore how to create products that sell. They address questions to consider and common mistakes to avoid when building out your big idea.
Some of the topics covered:
- How to create a product people actually want to buy.
- How to package your product in a way that makes sense to others.
- The best, first step in marketing.
- Common mistakes and assumptions to avoid when creating products.
Tara is the creator of Quiet Power Strategy™ and the founder of
CoCommercial, a company specializing in hands-on business training
for idea-driven entrepreneurs. She’s passionate about helping
people with smart ideas make more money, reach new audiences, and
live life with ease. Tara is the author of The Art of Earning,
Quiet Power Strategy, and The Observation Engine.
Tara’s work has been featured in Fast Company, Forbes,
Design Sponge, and in the New York Times bestselling book
The $100 Startup by Chris Guillebeau. She’s a regular instructor on CreativeLive and speaks on entrepreneurship, money, and marketing all over the world.
GO: The Converge Summit is a gathering of creatives who want to sharpen their business skills so they can maximize their market. Come be a part of this year’s event in beautiful Newport Beach, CA.
Links Mentioned on the Show
Thanks to Triple Scoop Music for providing the music for today’s show and thanks to our wonderful audio producer Anna Queza of AQreative.