Ep. 006 Why Your Story Matters with Jonah Sachs Why does your story matter? What would it take for you to tell a bigger story? Perhaps the biggest reason why the best narratives compel us to action is because they invite you and me into a bigger story of our own. Our latest CONVERGE episode is all about discovering and telling your brand narrative like the epic it was made to be. Jonah Sachs – best-selling author of Winning the Story Wars – is my guest.