You are a writer.
Sure, you may not be a writer in the traditional sense as it relates to publishing books or articles for publication. Maybe you don’t even have a blog or website where you publish content. Maybe you do. Either way, writing is a core human technology. It’s something we all do on some level. It’s a necessity.
Ann Handley, author, speaker, curator, marketer, taste maker and generally awesome person, joins Dane in this episode of Converge. They talk about Ann’s journey from college, to publishing her latest book and many things in between.
They also get into ideas around writing and content marketing. Ann shares her thoughts about the myth that writing is only for the chosen few. They also talk about Ann’s new book Everybody Writes and it’s applications for both marketers in large companies and soloprenuers trying to reach their audiences.
If you want to find more of Ann’s work you can find her at annhandley.com, Marketing Profs and on Twitter @annhandley or @marketingprofs. Also, if you’re in Boston in October, I’ll be speaking at her B2B Marketing Forum. Come say hi!
Last thing: If you catch this episode before her book launch on September 15, 2014, you may still be able to get the free prize pack she is sending out to those that pre-order. Her swag is killer! Find out more at everybodywrites.com.