“The Pitch” is an amazing podcast where investors and creatives come together via audio in a “Shark Tank” type atmosphere to explore possible funding and joint venture opportunities. But it’s even better than that. There’s a reality to the show that you don’t get from its television counterpart and a lot of that happens because of the way the host – and Dane’s guest on this episode of Converge, Josh Muccio – handles the show. On this episode of Converge, Dane and Josh chat about ways creatives like you can use the principles of a good pitch to set yourself apart from the crowd and build lasting customer and client relationships to fuel your livelihood and business long term.
The pitch is not about sales, it’s about who you are and what you bring to the table.
The idea of a pitch has been misused and mischaracterized for so long that it’s hard to think of it without negative connotations. But Dane’s guest today says a good pitch is an extension of the person making it. It’s a communication of personality, experience, confidence, and uniqueness that causes a product or service to stand out from the crowd, and ultimately leads to the trust that fuels business relationships. On this episode you can hear how Josh Muccio came to be a part of the wildly successful podcast, “The Pitch” and what he’s learning about good pitches, bad pitches, and the role the pitch plays in the life of everyday creatives and inventors like you.
Before you even get to your pitch you’ve got to shut up and listen.
If you’ve not read the modern literature about the art and craft of salesmanship then you may not know that there’s been a shift over the past few years in the understanding of how effective sales are made. There’s a lot more emphasis on the listening phase of the sales conversation these days, and rightly so. You don’t know what to offer a potential client or customer if you don’t know what they truly need. And you won’t know if you have what they need unless you’ve learned to shut your mouth and listen. Dane’s guest today has a great way of emphasizing the benefits that come from listening and how it can help you close more deals and build a broader client base. He’s also got some ideas how listening skills can help you maintain and grow your business over time, so be sure you take the time to listen.
Do you have the confidence needed to make an effective pitch? If not, how do you get it?
If you are a creative trying to make a living from your work you know the difficult, uncomfortable feeling of putting yourself out there, making yourself and what you offer the center of a conversation. There’s a certain level of confidence that has to be inherent to the conversation in order to give your potential client the confidence in you to seal the deal. If you don’t already have the confidence from your past experience or upbringing, how do you get it? Dane’s guest today, Josh Muccio says that it comes from repetition and intentional confidence building that you can do yourself. You can hear his explanation and how he applies it practically in his own life, on this episode.
What does it really take to succeed as a creative entrepreneur these days?
The internet has made it simpler to build a thriving business but it’s not necessarily easier. The same things it’s always required – hard work, hustle, creativity, diligent thinking – are still in high demand. It’s the entrepreneurs who are willing to apply themselves to those things who will stand out from the crowd in the end, who will become the leaders in their fields and the ones whose companies last and satisfy customers for years. On this episode, Josh Muccio tells why those qualities are so important and what you can do to make sure you’re doing the right kind of work to set yourself up for lasting success, so be sure you listen.
Outline of this great episode
- [0:57] Dane’s introduction to this episode with Josh Muccio.
- [3:20] What is “The Pitch” and how Josh came up with the idea.
- [8:50] The season 2 episodes and what happened in real time on the show.
- [12:36] How can creatives create a better “pitch” for their services.
- [22:00] The importance of learning to shut up and listen.
- [28:07] The role confidence plays in these conversations.
- [33:05] Dealing with intimidation in a healthy way.
- [35:15] How Josh views the state of entrepreneurship today and the way ahead for creatives like us.
Resources & Links mentioned in this episode
How You Can Connect With Josh Muccio
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